Privacy policy

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interestBelow we inform you about the handling of your personal data when using our websitePersonal data are all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Autohaus Hofmann GmbH, Kümmersbrucker Straße 6a, 92224 Amberg, Germany, Tel .: 0962178230, Fax: 09621782310, E-Mail: kontakt @ vza-shop. comThe person responsible for the processing of personal data is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data.

1.3 The person responsible has appointed a data protection officer, who can be reached as follows: "Winfried Rahn, Amberger Straße 46, 92245 Kümmersbruck, 0962183366, marketing@autohaus-hofmann.org"

1.4 This website uses for security reasons and to protect the transfer of personal data and other confidential content (e.g.Orders or inquiries to the person responsible) an SSL orTLS encryptionYou can recognize an encrypted connection by the string "https: //" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called"Server log files")When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: in anonymous form)

Processing is carried out in accordance with Art6 para1 lit.f GDPR based on our legitimate interest in improving the stability and functionality of our websiteThe data will not be passed on or used in any other wayHowever, we reserve the right to check the server log files retrospectively if there are specific indications of illegal use.

3) hosting

Hosting through Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop based on processing on our behalfAll data collected on our website is processed on Shopify's serversAs part of the aforementioned Shopify services, data can also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Incor Shopify (USA) Incbe transmittedIn the event of data being transmitted to Shopify Incin Canada the adequacy level of data protection is guaranteed by the adequacy decision of the European CommissionShopify Data Processing (USA) Inc., Shopify Payments (USA) Incand Shopify (USA) Incin the USA are certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned by Shopify will only take place within the framework communicated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pagesThese are small text files that are stored on your deviceSome of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-calledSession cookies)Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-calledpersistent cookies)If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to the individual extentPersistent cookies are automatically deleted after a specified period, which can differ depending on the cookieThe duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g.Memorize the content of a virtual shopping cart for a later visit to the website)If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art6 para1 lit.b GDPR either to implement the contract, in accordance with Art6 para1 lit.a GDPR in the case of a given consent or according to Art6 para1 lit.f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in generalEach browser differs in the way it manages the cookie settingsThis is described in the help menu of each browser, which explains how you can change your cookie settingsYou can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be restricted if cookies are not accepted.

5) Contact us

When contacting us (e.g.Personal data is collected via contact form or email)The respective contact form shows which data is collected in the case of a contact formThis data is used exclusively for the purpose of answering your request orsaved and used for contacting and the associated technical administrationThe legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art6 para1 lit.f GDPRIf your contact is aimed at the conclusion of a contract, then additional legal basis for the processing is Art6 para1 lit.b GDPRYour data will be deleted after your request has been processedThis is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

6) Data processing when opening a customer account and for contract processing

According to Art6 para1 lit.b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer accountWhich data is collected can be seen from the respective input formsDeleting your customer account is possible at any time and can be done by sending a message to the aboveAddress of the person responsibleWe save and use the data you provide for contract processingAfter completion of the contract or deletion of your customer account, your data will be blocked with due regard to tax and commercial law retention periods and deleted after the expiry of these deadlines, unless you have expressly consented to further use of your data or a legally permitted further data use on our part is reserved has been.

7) Use of your data for direct advertising

Sign up for our email newsletter

If you register for our e-mail newsletter, we will send you regular information about our offersThe only mandatory information for sending the newsletter is your email addressThe provision of further data is voluntary and is used to address you personallyWe use the so-calledDouble opt-in procedureThis means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletterWe will then send you a confirmation email asking you to click the corresponding link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art6 para1 lit.a GDPRWhen registering for the newsletter, we save your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your email address at a later dateThe data collected by us when registering for the newsletter will only be used for advertising purposes in the form of the newsletterYou can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person named aboveAfter unsubscribing, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 In order to process your order, we work with the following service provider (s) who support us in whole or in part in the execution of contractsCertain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goodsWe pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processingIf payment service providers are used, we will inform you explicitly belowThe legal basis for the transfer of data is Art6 para1 lit.b GDPR.

8.2 Use of special service providers for order processing and processing

- Shipcloud
The shipping takes place via the shipping portal "shipcloud" (shipcloud GmbH, Lüdmoor 35a, 22175 Hamburg)According to Art6 para1 lit.b GDPR we pass on your data (name, address and, if applicable, further information) to shipcloud exclusively for the purpose of processing your online orderThe data will only be passed on if this is actually necessary for the processing.
Details of shipcloud's data protection can be viewed on the shipcloud website at "shipcloud.io".

8.3 Use of payment service providers (payment services)

- Amazon Pay
If you choose the payment method "Amazon Pay", the payment is processed by the payment service provider Amazon Payments Europe sca, 38 avenue JFKennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we provide the information you provided during the ordering process and the information about your order in accordance with Art6 para1 lit.b Pass on GDPRYour data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for thisYou can find more information about Amazon Payments' privacy policy at the following Internet address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your device operated with iOS, watchOS or macOS by debiting a payment card deposited with "Apple Pay"Apple Pay uses security features built into your device's hardware and software to help protect your transactionsTo release a payment, you have to enter a code that you have previously defined, as well as verification using the "Face ID" or "Touch ID" function on your device.
For the purpose of payment processing, the information you provide during the ordering process and the information about your order are passed on to Apple in encrypted formApple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the paymentEncryption ensures that only the website through which the purchase was made can access the payment dataAfter the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the outgoing website to confirm payment success.
If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art6 para1 lit.b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completedAnonymization completely excludes personal referencesApple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase you made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on the Apple serversApple does not process or store any of this information in a format that can identify youYou can disable the ability to use Apple Pay on your Mac in your iPhone's settingsGo to "Wallet & Apple Pay" and uncheck "Allow payments on Mac".
Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application of your with at least Android 4.4 ("KitKat") operated and with an NFC function mobile devices by debiting a payment card deposited with Google Pay or a payment system verified there (e.g.PayPal)To release a payment via Google Pay in the amount of more than € 25, it is necessary to unlock your mobile device beforehand by means of the verification measures set up in each case (such as face recognition, password, fingerprint or sample).
For the purpose of payment processing, the information you provide during the ordering process will be passed on to Google along with the information about your orderGoogle then transmits your payment information stored in Google Pay in the form of a unique transaction number to the original website, which is used to verify that a payment has been madeThis transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a one-time numerical tokenIn all transactions via Google Pay, Google only acts as an intermediary to process the payment processThe transaction is carried out exclusively in the relationship between the user and the initial website by debiting the payment method deposited with Google Pay.
If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art6 para1 lit.b GDPR.
Google reserves the right to collect, save and evaluate certain process-specific information for every transaction made via Google PayThis includes the date, time and amount of the transaction, the location and description of the dealer, a description of the purchased goods or services provided by the dealer, photos that you have attached to the transaction, the name and email address of the seller and buyer orof the sender and recipient, the payment method used, your description for the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art6 para. 1 lit.f GDPR based on the legitimate interest in correct accounting, the verification of process data and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed process data with other information that is collected and stored when Google uses other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If you choose a Klarna payment service, payment will be processed via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna")In order to enable the payment to be processed, your personal data (first and last name, street, house number, postcode, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g.BInvoice amount, item, delivery type) for the purpose of identity and credit check to Klarna, provided that you are in accordance with Art6 para1 lit.a GDPR have expressly consented to as part of the ordering processYou can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-calledScore values)As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedureAddress data is used, among other things, but not exclusively, to calculate the score valuesKlarna uses the information it receives about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to KlarnaHowever, Klarna may remainfurthermore authorized to process your personal data if this is necessary for the contractual payment processing.
Your personal information will be in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
respectivelyfor affected persons based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will give your payment details to PayPal (Europe) Sarl as part of the payment processinget Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal")The disclosure takes place in accordance with Art6 para1 lit.b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPalFor this purpose, your payment details may be processed in accordance with Art6 para1 lit.f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvencyPayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment methodThe credit report can contain probability values (so-calledScore values)As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedureAddress data is used, among other things, but not exclusively, to calculate the score valuesFor more information on data protection law, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPalHowever, PayPal may remainfurthermore authorized to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we communicated your details during the ordering process Information along with the information about your order (name, address, account number, bank routing number, possiblyCredit card number, invoice amount, currency and transaction number) according to Art6 para1 lit.b Pass on GDPRYour data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltdand only to the extent that it is necessary for thisFor more information on Shopify Payments data protection, please visit the following Internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltdcan be found here: https://stripe.com/de/privacy
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will provide the information you provided during the ordering process, together with the information about your order (name, address, account number, bank routing number, possiblyCredit card number, invoice amount, currency and transaction number) according to Art6 para1 lit.b Pass on GDPRYour data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltdand only to the extent that it is necessary for thisYou can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.

9) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play back videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video (s) is playedIf the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behaviorAccording to "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practicesIf you are logged in to Google, your data will be assigned directly to your account when you click on a videoIf you do not want your YouTube profile to be assigned, you must log out before activating the buttonGoogle stores your data (even for users who are not logged in) as usage profiles and evaluates themSuch an evaluation takes place in particular in accordance with Art6 para1 lit.f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or designing its website in line with requirementsYou have the right to object to the creation of these user profiles, although you must contact YouTube to exercise themWhen using YouTube, personal data may also be transmitted to the servers of Google LLCcome in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

In the event of the transfer of personal data to Google LLCbased in the United States, Google LLCcertified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EUA current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have given your consent in accordance with Art6 para1 lit.a GDPR obtainedYou can revoke your consent at any time with future effectIn order to exercise your revocation, please follow the option described above to make an objection.

10) Online marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")We use the offer of Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords)In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures areWe are pursuing the goal of showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by GoogleCookies are small text files that are stored on your deviceThese cookies usually lose their validity after 30 days and are not used for personal identificationIf the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this pageEvery Google Ads customer receives a different cookieCookies cannot therefore be tracked via the websites of Google Ads customersThe information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion trackingCustomers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tagHowever, you will not receive any information that can be used to personally identify usersIf you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your internet browser under the keyword "user settings"You will then not be included in the conversion tracking statisticsWe use Google Ads based on our legitimate interest in targeted advertising in accordance withArt6 para1 lit.f GDPRAs part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLCcome in the US.

In the event of the transfer of personal data to Google LLCbased in the United States, Google LLCcertified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EUA current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising specifications by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be used or may only be used to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have given your consent in accordance with Art6 para1 lit.a GDPR obtainedYou can revoke your consent at any time with future effectIn order to exercise your revocation, please follow the option described above to make an objection.

11) Web analytics services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")Google (Universal) Analytics uses so-called"Cookies" are text files that are stored on your computer and that enable an analysis of your use of the websiteThe information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there, which can also be transmitted to the servers of Google LLCcome in the US.
This website uses Google (Universal) Analytics only with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening and excludes a direct personal referenceThe extension will shorten your IP address from Google within member states of the European Union or in other contracting states of the Agreement on the European Economic AreaOnly in exceptional cases will the full IP address be transferred to a Google LLC server in the USA and shortened thereIn these exceptional cases, this processing takes place in accordance with Art6 para1 lit.f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usageThe IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordinglyHowever, we would like to point out that in this case you may not be able to use all functions of this website to their full extentYou can also record the data generated by the cookie and related to your use of the website (inclYour IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domainIf you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event of the transfer of personal data to Google LLCbased in the United States, Google LLCcertified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EUA current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have given your consent in accordance with Art6 para1 lit.a GDPR obtainedYou can revoke your consent at any time with future effectIn order to exercise your revocation, please follow the option described above to make an objection.

12) Retargeting / remarketing / referral advertising

Google Ads remarketing
Our website uses the functions of Google Ads Remarketing, we hereby advertise this website in the Google search results and on third-party websitesThe provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”)For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you visitThe processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art6 para1 lit.f GDPR.
Any further data processing will only take place if you have given Google your consent that your internet and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize the advertisements that you place on the web considerIf you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketingTo do this, Google temporarily links your personal data to Google Analytics data in order to form target groupsAs part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLCcome in the US.
You can permanently deactivate the setting of cookies for advertising requirements by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make settings for thisFinally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in generalIf cookies are not accepted, the functionality of our website may be restricted.
In the event of the transfer of personal data to Google LLCbased in the United States, Google LLCcertified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EUA current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have given your consent in accordance with Art6 para1 lit.a GDPR obtainedYou can revoke your consent at any time with future effectIn order to exercise your revocation, please follow the option described above to make an objection.

13) Tools and other

Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")This function primarily serves to differentiate whether an entry is made by a natural person or whether it is misused by mechanical and automated processingThe service includes sending the IP address and, if necessary,Further data required by Google for the reCAPTCHA service to Google and is made in accordance with Art6 para1 lit.f GDPR based on our legitimate interest in establishing individual responsibility on the Internet and avoiding abuse and spamAs part of the use of Google reCAPTCHA, personal data can also be transmitted to the servers of Google LLCcome in the US.

In the event of the transfer of personal data to Google LLCbased in the United States, Google LLCcertified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EUA current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have given your consent in accordance with Art6 para1 lit.a GDPR obtainedYou can revoke your consent at any time with future effectIn order to exercise your revocation, please follow the option described above to make an objection.

14) Rights of the data subject

14.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:

  • Right to information according to Art15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period orthe criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if we have not collected it from you, the existence of an automated one Decision making including profiling and if necessaryMeaningful information about the logic involved and the scope that affects you and the intended effects of such processing, as well as your right to information, which guarantees according to Art46 GDPR exist when your data is forwarded to third countries;
  • Right to rectification according to Art16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
  • Right to erasure according to Art17 GDPR: You have the right to have your personal data deleted if the requirements of Art17 para1 GDPRHowever, this right does not exist in particular if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing according to Art18 GDPR: You have the right to request the restriction of the processing of your personal data, as long as the correctness of your data disputed by you is checked, if you refuse to delete your data due to unauthorized data processing and instead request the restriction of the processing of your data if You need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons relating to your particular situation, as long as it is not certain whether our legitimate reasons prevail;
  • Right to information according to Art19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to notify all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction of processing unless this proves to be impossible or involves a disproportionate effortYou have the right to be informed about these recipients.
  • Right to data portability according to Art20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, insofar as this is technically feasible;
  • Right to withdraw consent given in accordance with Art7 para3 GDPR: You have the right to revoke your consent to the processing of data at any time with future effectIn the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consentThe withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
  • Right to lodge a complaint in accordance with Art77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your place of residence, without prejudice to any other administrative or judicial remedy or the location of the alleged violation.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PRINCIPLE OF INTERESTED LEGAL INTEREST, YOU HAVE THE RIGHT TO BE AT ALL TIME FOR REASONS FOR YOUR SITUATION IN YOUR SPECIAL SITUATION.
If you exercise your right to object, we will stop processing the data concernedPROCESSING IS SUBJECT TO BE PROVIDED IF WE CAN PROVIDE OBLIGATORY PROTECTED REASONS FOR THE PROCESSING, WHICH EXERCISE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL PROPERTIES, OR IF THE PROCESSING, PUBLICITY, OR IMPROPRESSED APPLICATION.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISEMENT, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESS PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISINGYOU CAN EXERCISE THE CONTRADICTION AS DESCRIBED ABOVE.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the purpose of processing and - if relevant - also on the basis of the respective legal retention period (e.g.retention periods under commercial and tax law).

When processing personal data based on an express consent in accordance with Art6 para1 lit.a DSGVO, this data is stored until the data subject withdraws their consent.

Do statutory retention periods exist for data that is part of legal orobligations similar to legal transactions on the basis of Art6 para1 lit.b GDPR are processed, this data will be routinely deleted after the retention periods have expired, provided that they are no longer required for contract fulfillment or contract initiation and / or if we have no legitimate interest in further storage.

When processing personal data based on Art6 para1 lit.f GDPR, this data is stored until the data subject has their right to object in accordance with Art21 para1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art6 para1 lit.f GDPR, this data is stored until the data subject has their right to object in accordance with Art21 para2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.